Shri Vinayaka Group (SVG)

  • CLIENT

    Shri Vinayaka Group (SVG)

  • SERVICES

    Website & Paid Ads

  • DURATION

    06 Months

  • PLATFORM

    Meta Ads & Google Ads

They produce really great content that also performs well when it comes to SEO.

Our
Challenge

The real estate sector in Greater Noida faced intense competition, making it difficult to capture high-intent buyers for specific commercial and residential projects. SVG needed a strategy to cut through the noise and generate qualified site visits without inflating the budget.

  • Reduce Cost Per Lead (CPL) while maintaining lead quality for high-ticket real estate inventories
  • Drive Visual Engagement using video formats to showcase property highlights effectively
  • Segment Audiences to differentiate between general residential inquiries and niche commercial property investors

Solution & Result

We shifted from generic property listings to a targeted, multi-objective approach. We utilized high-volume Lead Generation campaigns for immediate buyer interest and Video Views to build trust and retarget engaged users.

  • Segmented Ad Sets
  • Generated ~658 qualified leads
  • Delivered over 424,000 Impressions
  • Achieved an ultra-efficient CPL of ₹54

Key Success Stories

  • 1. Lead Generation (Top Performer)
    The primary SVG campaign was the volume driver, utilizing optimized forms to capture high-intent buyers.
    Leads: 637
    CPL: ₹54.13
    Strategy: Broad targeting with "Lead Form" optimization to minimize friction.
  • 2. Commercial Wing (Niche Segment)
    Leads: 9
    CPL: ~₹176
    Outcome: Successfully filled niche pipeline by targeting specific commercial investors, separating them from the general residential pool.
  • 3. Brand Awareness (Video)
    Impressions: 31,172
    Objective: Used video assets to nurture the audience and provide a visual experience before the sales call.

"The segmented approach allowed us to generate over 600 leads at just ₹54 per lead, filling our site-visit pipeline efficiently."

"The segmented approach allowed us to generate over 600 leads at just ₹54 per lead, filling our site-visit pipeline efficiently."

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