Scaling Brand Visibility & Sales for D2C E-Commerce.

They produce really great content that also performs well when it comes to SEO.

Our
Challenge

Mango Earth, a growing D2C brand, needed to establish a strong digital presence in a crowded market. Their primary challenges were driving initial traffic and converting cold audiences into customers.

Brand Awareness: The brand needed to reach a wide audience quickly to build top-of-funnel recall.
Traffic Generation: Driving high-quality traffic to the website to populate retargeting pools was critical for future sales campaigns.
Sales Conversion: Moving users from awareness to purchase required a structured funnel with personalised messaging.

Maximize ROI through a segmented multi-channel approach. By separating top-of-funnel awareness from bottom-of-funnel sales, we validated market demand while keeping acquisition costs low.

Solution & Result

We implemented a multi-tiered strategy focusing on "Awareness" first to cast a wide net, followed by traffic and sales objectives. This allowed us to build a sustainable funnel.

Massive Reach Strategy: Utilized "Awareness" campaigns to reach nearly 150,000 unique users at a highly efficient CPM of just ₹2.99.

Traffic & Retargeting: The "Traffic" and "Sales" campaigns successfully drove potential customers to the site, with a healthy Click-Through Rate (CTR) indicating strong ad relevance.

Efficient Spend: By separating objectives, we ensured that the budget was optimized—spending minimal amounts on reach while focusing heavier investment on conversion-driving activities.

Integrated high-converting lead forms
Reduced Cost Per Action(CPA) by 40%

300% increase in organic traffic
Increased site visit ratio by 25%

Key Performance Indicators

1. Brand Awareness (Top of Funnel)

We prioritized a high-reach strategy to maximize visibility before driving lower-funnel conversions.

Reach: 149,985 Unique People

CPM: ₹2.99

Strategy: High-frequency delivery to maximize brand recall at the lowest possible cost.

2. Traffic & Sales (Bottom of Funnel)

Impressions: 24,000+

Link Clicks: 249+

Outcome: Established a baseline for customer acquisition costs and validated creative performance.

"The tiered approach allowed us to introduce our brand to thousands of new customers without burning through our budget."

Shri Vinayaka Group (SVG)

Generating 19,000+ Student Leads & Scaling Brand Awareness for Higher Education.

Scaling Brand Visibility & Sales for D2C E-Commerce.

Our
Challenge

Maximize ROI through a segmented multi-channel approach. By separating top-of-funnel awareness from bottom-of-funnel sales, we validated market demand while keeping acquisition costs low.

Solution & Result

Key Performance Indicators

1. Brand Awareness (Top of Funnel)

2. Traffic & Sales (Bottom of Funnel)

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Scaling Brand Visibility & Sales for D2C E-Commerce.

Our Challenge

Maximize ROI through a segmented multi-channel approach. By separating top-of-funnel awareness from bottom-of-funnel sales, we validated market demand while keeping acquisition costs low.

Solution & Result

Key Performance Indicators

1. Brand Awareness (Top of Funnel)

2. Traffic & Sales (Bottom of Funnel)

Our
Challenge