The video-led, cross-region strategy proved highly effective, demonstrating that educational content can successfully bridge geographical trust gaps.
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Successful Cross-Border Targeting: The Gurgaon-targeted campaign generated 187 leads from investors outside the project's home state
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High Efficiency: The approach kept the CPL at a highly efficient ₹74.52, outperforming many standard static image campaigns
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Massive Educational Reach: Delivered over 122,000 impressions, effectively educating a large pool of potential investors about the project