Real Estate (High-Ticket Sales)

  • CLIENT

    Infra Guru

  • SERVICES

    Paid Ads

  • DURATION

    06 Months

  • WEBSITE

    www.infraguru.in

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They produce really great content that also performs well when it comes to SEO.

Our
Challenge

Selling real estate to buyers located in a different state is inherently difficult. We needed to bridge the geographical gap to attract investors in hubs like Gurgaon and Delhi NCR.

  • Building trust with potential investors regarding a geographically distant region
  • Educating the audience on the future potential and appreciation value of the land
  • Finding a visual solution to convey the full scope of the opportunity where static images were failing

This campaign focused on attracting investment for land parcels in Dholera, an upcoming smart city in Gujarat, positioning it as a prime long-term investment opportunity.

Solution & Result

We utilized a "Geo-Arbitrage" strategy combined with video marketing to overcome geographical barriers and capture high-intent leads.

  • Strategic Geo-Targeting: Shifting focus from local audiences to high-net-worth investors in Gurgaon and Delhi NCR
  • Educational Video Ads: Deploying detailed video assets to visually explain infrastructure developments in Dholera
  • Bridging the trust gap through educational content that conveys the full scope of the opportunity

  • Cracking Competitive Markets
  • Massive CPL Reduction
  • Scalable Quality
  • Successful Cross-Region Targeting
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Solution & Result

The video-led, cross-region strategy proved highly effective, demonstrating that educational content can successfully bridge geographical trust gaps.

  • Successful Cross-Border Targeting: The Gurgaon-targeted campaign generated 187 leads from investors outside the project's home state
  • High Efficiency: The approach kept the CPL at a highly efficient ₹74.52, outperforming many standard static image campaigns
  • Massive Educational Reach: Delivered over 122,000 impressions, effectively educating a large pool of potential investors about the project

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