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Generating 19,000+ Student Leads & Scaling Brand Awareness for Higher Education.

  • CLIENT

    Education Institution

  • SERVICES

    Paid Ads

  • DURATION

    12 Months

  • LOCATION

    Bengaluru

campus
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Our
Challenge

The educational institution faced increasing competition for specific postgraduate and undergraduate programs. They needed a robust strategy to address the market saturation and reach their enrollment targets effectively.

  • Reduce Cost Per Lead (CPL) while scaling volume for niche courses like M.Sc Psychology and Chemistry.
  • Increase Brand Visibility among the Pre-University (PUC) demographic to feed the future student pipeline.
  • Differentiate Departments by creating tailored funnels for Arts (BA), Science (M.Sc), and Commerce (M.Com).

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Solution & Result

Our approach moved away from generic "Apply Now" messaging to a segmented strategy. We created distinct ad sets for each department, utilizing Lead Forms for direct friction-less conversion and Reach campaigns for top-of-funnel awareness. Segmented Targeting: We isolated audiences for "Psychology," "Chemistry," and "Commerce" to ensure budget was spent on high-intent users. Full-Funnel Approach: While lead generation captured immediate interest, parallel awareness campaigns kept the brand visible, delivering over 230 Million impressions.

  • Divided ad sets by department (Psychology, Chemistry, Commerce) to target high-intent students rather than a generic audience.
  • Generated 19,952 student leads at an efficient cost, ensuring enrollment pipelines were filled for the academic year.
  • Delivered over 230 Million impressions, establishing the college as a top-of-mind choice for Pre-University students.
  • Reduced Cost Per Lead (CPL) to ₹194, maximizing the return on the ₹4.2 Million marketing budget.
case-study-1

Key Success Stories

1. Psychology Department (Top Performer)

The M.Sc Psychology campaign was a standout performer, demonstrating high demand and efficient targeting.

  • Leads: 3,794
  • CPL: ₹188.46
  • Strategy: Targeted interest-based audiences (Mental health, Psychology degrees) with "Career Outcome" focused creatives.

2. Science Wing (M.Sc Chemistry)

  • Leads: 1,537
  • CPL: ~₹308
  • Outcome: Successfully filled niche seats by targeting undergraduate science students.

3. Brand Awareness (General)

  • Reach: 80M+ (Cumulative Reach metrics)
  • Objective: Market dominance and recall among the student demographic in the target region.
"The segmented approach allowed us to fill seats in our most competitive courses while lowering our overall acquisition costs."

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