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1. Lead Generation (Top Performer)
The primary SVG campaign was the volume driver, utilizing optimized forms to capture high-intent buyers.
Leads: 637
CPL: ₹54.13
Strategy: Broad targeting with "Lead Form" optimization to minimize friction.
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2. Commercial Wing (Niche Segment)
Leads: 9
CPL: ~₹176
Outcome: Successfully filled niche pipeline by targeting specific commercial investors, separating them from the general residential pool.
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3. Brand Awareness (Video)
Impressions: 31,172
Objective: Used video assets to nurture the audience and provide a visual experience before the sales call.
"The segmented approach allowed us to generate over 600 leads at just ₹54 per lead, filling our site-visit pipeline efficiently."